Amtrak campaign: position Amtrak as a green travel service. Associate the brand image with purchase experience instead of machinery.








Identity design process: info graphic from process journal.








Stationery guidelines: just in case they didn’t get the InDesign templates.








Branding guide: download the complete branding guide at: stevewhetsone.com/downloads/Amtrak_branding_guide.pdf.








Poster design.








Poster series.








Web site home page.








Interface features: login and search elements fade in only when they are needed. Mouse overs are obvious with large hit areas.






Amtrak 60 second commercial: show productive enjoyable activities normally done at home or work accomplished on train..








Taxi: ideal location for advertisements.








The Matrix Campaign: Bus advertisment.








Poster series.








DVD case.








Newspaper ad.








T-shirt.








Website home page.






Video: 30 second trailer. Not original Audio.








Start Volunteering campaign: design for a new non-profit seeking investors as part of 3 person team using existing source material.








Large poster: new logo with bright flat colors is appealing to MTV generation.








Flyer, magazine spread and post cards.








Newspaper ad and sign board.






Start Volunteering broadcast comercial and website video: composed from client footage using AfterEffects.







Web site strategy: photo and video contributions from volunteers serve as destination icons.






Banner ads: click to play.








Merchandise: vacation sites can offer merchandise as part of online registration package and take home gift.








Investor brochure: an executive summary for seed capital.