Amtrak campaign: position Amtrak as a green travel service. Associate the brand image with purchase experience instead of machinery.
Identity design process: info graphic from process journal.
Stationery guidelines: just in case they didn’t get the InDesign templates.
Branding guide: download the complete branding guide at:
stevewhetsone.com/downloads/Amtrak_branding_guide.pdf.
Poster design.
Poster series.
Web site home page.
Interface features: login and search elements fade in only when they are needed. Mouse overs are obvious with large hit areas.
Amtrak 60 second commercial: show productive enjoyable activities normally done at home or work accomplished on train..
Taxi: ideal location for advertisements.
The Matrix Campaign: Bus advertisment.
Poster series.
DVD case.
Newspaper ad.
T-shirt.
Website home page.
Video: 30 second trailer. Not original Audio.
Start Volunteering campaign: design for a new non-profit seeking investors as part of 3 person team using existing source material.
Large poster: new logo with bright flat colors is appealing to MTV generation.
Flyer, magazine spread and post cards.
Newspaper ad and sign board.
Start Volunteering broadcast comercial and website video: composed from client footage using AfterEffects.
Web site strategy: photo and video contributions from volunteers serve as destination icons.
Banner ads: click to play.
Merchandise: vacation sites can offer merchandise as part of online registration package and take home gift.
Investor brochure: an executive summary for seed capital.